Many restaurants have a secret menu—a hidden selection of off-menu items that aren’t advertised but can be ordered if you know what to ask for. These exclusive dishes range from modified versions of regular menu items to completely unique creations known only to insiders.

What Is a Secret Menu?

A secret menu consists of items that restaurants don’t officially list but are available to customers who request them. Some of these items are well-known among loyal customers, while others spread through word of mouth or online food communities. Restaurants may create secret menu items intentionally or modify existing menu options based on customer preferences.

Why Do Restaurants Have Secret Menus?

Restaurants offer secret menus for several reasons:

  • Customer Engagement: A secret menu builds excitement and encourages customer loyalty.
  • Customization: Many secret items are creative variations of standard menu options, allowing for a more personalized dining experience.
  • Marketing Strategy: Some brands use secret menus as a viral marketing tactic, encouraging food lovers to share their discoveries on social media.

Popular Secret Menu Items

While many restaurants keep their secret menu items under wraps, some of the most famous chains have unofficially recognized options:

  • McDonald’s: The “Land, Sea, and Air Burger” (a combination of a beef patty, chicken, and fish fillet).
  • Starbucks: The “Pink Drink” (a fruity, coconut milk-based beverage originally a customer creation).
  • Chipotle: The “Quesarito” (a burrito wrapped in a cheesy quesadilla instead of a tortilla).
  • In-N-Out Burger: The “Animal Style” burger (a mustard-cooked patty with extra sauce and grilled onions).

List of Restaurants with Secret Menus & Hidden Items