Happy hour is a popular social and marketing tradition in bars, restaurants, and lounges, offering discounted drinks and appetizers for a limited time, typically in the late afternoon or early evening. It is designed to attract customers during off-peak hours and encourage socializing.

Origin and History

The term “happy hour” is believed to have originated in the early 20th century, used by the U.S. Navy to describe a scheduled period of entertainment and relaxation for sailors. However, it became widely associated with bars and restaurants in the mid-20th century, particularly in the United States. Establishments used happy hour promotions to boost business before the regular dinner rush.

Typical Happy Hour Timings

Happy hours generally take place between 4:00 PM and 7:00 PM, though some establishments extend them later in the evening. The exact timing varies by venue, region, and local laws. Some places even offer “late-night happy hours” for night owls looking to enjoy discounts on food and drinks.

Why is Happy Hour Popular?

Happy hour is a win-win for both customers and businesses. For customers, it offers an affordable way to unwind after work, meet friends, or enjoy a casual date. For businesses, it helps fill seats during slower hours, increases brand loyalty, and encourages customers to stay longer and spend more.

List of Restaurants with Happy Hour Specials & Discounts